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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. It’s no secret that third-party apps monitor online browsing activity, but intent data can show you more than just what your prospects are typing into the search bar. Paid Search.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below).

Metrics 98
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. If you only use social media for marketing, you’ve already fallen behind.

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How To Get More Share of Voice on Social Media

Hootsuite

Knowing what is happening in the market and how your company stacks up can help you stay ahead. To understand how your ads are performing, you need to measure your share of voice for paid search. Bell’s annual Let’s Talk campaign positions the telecommunications company as a leader in the global mental health conversation.

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2011 B2B Marketing Trends

Webbiquity SMM

You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Want to know more? Share this on Bebo. Share this on del.icio.us.

B2B 185
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Twitter is top social media channel among Fortune 500

Firebelly

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing. Online Marketing.

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