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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. You could be killing it on your social media channels, but your bosses and shareholders aren’t feeling it. Why Do Social Media Goals Matter?

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Reddit ads used to prioritize CPM pricing, which is the cost per 1,000 impressions.

Reddit 115
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147
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Studies Determining The Value of a Facebook Fan

Mindjumpers

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in media annually. >

Hitwise 255
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., If your social media bounce rate is lower than that of other sources, it’s proof that your social media campaigns are targeting the right audience—and, in turn, driving high-value traffic.

Metrics 112
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Is Social Media Strategy Required or Redundant?

Convince & Convert

interview: You really can’t spend money on social media unless you really try. Social media is really more about effort than expense. As Charlene Li said first, social media isn’t inexpensive, it’s different expensive. Social Media Strategy That Actually Has a ROI.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

interview: You really can’t spend money on social media unless you really try. Social media is really more about effort than expense. As Charlene Li said first, social media isn’t inexpensive, it’s different expensive. Social Media Strategy That Actually Has a ROI.