Company, Cost, Forums and Social CRM

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media

Social Media Social CRM Repository Wiki

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# An active and helpful support forum? Highlight your company’s community involvement.

ROI

ROI Case Study Bazaarvoice Klout

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media

Social Media Social CRM Reputation Widget

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR

CSR Airlines Loyalty Hashtag

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR

CSR Airlines Loyalty Hashtag

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media

Social Media Strategy Influencer Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s about humanization.

Social Media

Social Media Strategy Consultant Web 2.0

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ

FAQ Content Consultant Social Media

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. With the low/no cost of entry, it does cost time – your time.

Social Media

Social Media Strategy Metrics Organization

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Historical data seemed more robust as well.

Social Media

Social Media Radian6 Strategy SM2

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. You’re the number one social network in the world.

MySpace

MySpace Facebook Social CRM Consultant

Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

Conversation

Conversation Social Media Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Please let me know by commenting below!

Social Media

Social Media Strategy Influencer Case Study

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media

Social Media Strategy Analysis Reputation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media

Social Media Strategy YouTube LinkedIn

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Have you visited their “get satisfaction&# forums? Still, the should get on top of it.

Foursquare

Foursquare Analysis Consultant Mobile

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 6 tips for connecting with social media content by iMedia Connection.

Social Media

Social Media Tools Strategy Tips

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But video blog posts?

Social Media

Social Media Strategy Energy Consultant

Social Media Informer

Social Media Is CRM

20 Ways to Generate ROI from a Corporate Blog

Trending Sources

Social Media a CRM perspective

Please Aggravate Me: Is Gamifying Customer Service a Reality

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Social Media is the Servant of Strategy, Not the Master

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Is Social Conversation a Myth?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Ignore Foursquare at Your Peril - An Analysis of Potential.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Convince and Convert Blog: Social Media Strategy and Social Media.

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