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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. The post How To Use Customer Insight To Power Your Business appeared first on The Realtime Report. This is as much a reflection on how modern consumers are using and integrating new technology into their lives as it is about methodology.

How To 114
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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

Rely on up-to-date experiences with social networks and community platforms. Enhanced Reddit data access within Sprout’s Listening suite, opening the door for more robust and powerful conversation data from Reddit communities. Setting a gold standard for partnerships.

Reddit 100
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Link Love Monthly: Best of March 2011

SocialFish

A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). Social Media – It’s Not Just for White Folks (Danny Brown). Tech/Analysis. As Journalism Weakens, the Fifth Estate Strengthens (Geoff Livingston). Ecosystems.

Sysomos 162
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Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Under Construction (Acronym). We Don’t Ask ‘Why’ Enough (Beth Harte). Olivier Blanchard).

Analysis 165
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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site. A place that you can offer your customers/audience a place to communicate in addition to external channels.

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Enterprises Struggle To Measure Social Media ROI

Proactive Report

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82
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The Many Roles of an Internal Community Manager

Social Media Strategery

You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. You will have to be the one who can start start and manage difficult conversations with the community.