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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. The post How To Use Customer Insight To Power Your Business appeared first on The Realtime Report.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

Sprout’s recent announcement of a first-of-its-kind integration with Glassdoor , the preeminent source for employee- and candidate-driven reviews and insights for companies, expands upon our existing reputation and review management solutions for Facebook Reviews, Google My Business and TripAdvisor. Setting a gold standard for partnerships.

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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

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Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. My Mom’s on Facebook? The Value of a “Liker&# (Facebook + Media). Discover Facebook Pages (Facebook Blog).

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

Be Everywhere The first step that any business needs to take is establishing themselves as a company that embraces community. It’s not enough to just have a Facebook page or Twitter account. You have to be using those channels as true two way communication options for your customers.

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Enterprises Struggle To Measure Social Media ROI

Proactive Report

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Guess who gets the write the blog post criticizing the new expense reporting policy?