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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

But as our team discovered, with a clear focus and sustained dedication, you can establish a brand community that builds meaningful connections between its members and provides tangible value. Below are key insights we’ve found to be critical to building a successful community of practice.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives.

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Facebook Launches Questions

Mindjumpers

Used in the right way, the Questions feature can therefore be used as a a simple crowdsourcing tool. Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. How it works.

Questions 267
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How to build brand loyalty that lasts

Sprout Social

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Provide stellar customer service.

Loyalty 88
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. I’m always using my social networks to crowdsource.

Tools 277
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Taking Your Blog Post Series on the Road

Waxing UnLyrical

Nick Kellet is co-founder of the social curation platform Listly , that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Guest post and blog post series are a great way to make friends. So what’s stopping you? What variation can you dream up? .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&# Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it?