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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. Plus, everyone is competing for attention.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Social marketing is conversational marketing in large part.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The short answer: Yes, definitely use hashtags. What is a hashtag symbol?

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Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. billion internet users, businesses need to have a strong online presence if they hope to compete. Brands must be able to communicate with their customers in a tactful and agile way. With almost 4.57 Use UGC to Quickly Create Optimal Customer Experiences.

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