Social Media Strategery

article thumbnail

Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people? In another PwC survey of 1,322 global CEOs, half of the U.S. CEOs surveyed believe a significant competitor is emerging, or could emerge, from the technology sector.

Hotels 50
article thumbnail

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). .&# community?

Gov 2.0 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

community who have experienced similar frustrations. We want to identify and assess the impact that the use of social media has had on efficiency, morale, budgets, outreach, internal communications, leadership effectiveness and other results. to get their input on what’s worked, what hasn’t, and why. Expo in Washington, DC.

Gov 2.0 72
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There was paid media, and there was earned media — and for the most part, everyone understood their role.

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. According to a recent IZEA survey , 61 percent of marketers have paid someone to mention their product, and that number is only going to rise in 2014.

article thumbnail

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

I have researched some Excellent HR interview questions and answers [link] Geoff Palmer Bob, Here is an example of a survey at CVG (comments omitted for security). bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 The Whole. :

Blogger 81
article thumbnail

Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

Here’s what they said: We sent out a survey asking all attendees what they liked, what they didn’t like, and what they’d suggest doing next year. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 85