Sherrilynne Starkie

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CPRS new vision: ethics in public relations

Sherrilynne Starkie

There was a survey (which I participated in), and many consultations involving hundreds of PR pros held coast to coast over a year. They did their homework. Ethical Framework.

Survey 247
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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” . . million readers.

Badge 150
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Zuck’s facts about Facebook

Sherrilynne Starkie

He wants people to connect with friends, family and community. His Facebook Facts. In the article, Zuck tells ‘his side’ of the story. He starts with explaining that he wants everyone to have a voice. And, he explains that the best way to achieve this is to give away Facebook for free to users while selling ads to fund it.

Facebook 170
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

Unlike other forms of research such as surveys and interviews, focus groups allow for complex answers and in-depth exploration of the reasons for the group’s preferences or feelings. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Community Management. HTML, CSS and JavaScript. Research Skills. Traditional Research Provides insight to inform strategy and creative. SEMRush, Moz.com, SearchMetrics, AWR Cloud. Digital Advertising.

Skills 334
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A new brand for IABC

Sherrilynne Starkie

Research, including a survey of members and consultation with IABC leaders from around the world, was conducted and formed the basis of the re-branding strategy. The circle emphasizes IABC’s global focus and indicates a sense of community. The data showed that IABC has been perceived as dated, closed and unfocused.

Brands 150