Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. The rise of spacial marketing. Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

SEPTEMBER 29, 2010

Research continues to highlight the importance of context over quantity when it comes to influence. That’s not a slight on him, but a reflection of the credibility that people can build up in a community that cares about their niche – that’s why sites like Pulse of the Tweeters help to drive things forward a notch.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. In doing so, it determines whether your visitors are qualified leads or just browsing. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273