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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. Ideas and good products spread faster.

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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. They understand brevity.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. You can see all the places I’ll be on my FB page or Upcoming. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. That’s where I try to steer people now.

Products 267
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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event. Tamar is also the author of The New Community Rules (July 2009).

Facebook 279
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. For more 404 pages, check out the Smashing Magazine collections. What are Social Media Marketing and Social Media Optimization? Look at Shana’s chart.

Marketing 144