Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. Encourage employees to share case studies with their networks.

Social Media 107

Social Media Strategy Case Study RFP 107

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. BlissPR is all B2B, and heavily blog-focused. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? They’re strategic, too. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? They’re strategic, too. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I accept every friendship on LinkedIn (though I’m starting to feel that I shouldn’t!), What do I do?

Products 267

Products Consultant Price Social Media 267