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Monday Roundup: Standing Out

Waxing UnLyrical

Updating your RFQ or RFP form. Why: An outdated RFQ/RFP can hurt your business and deter potential customers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out.

RFP 223
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When Perfect is the Enemy of Good Enough

Waxing UnLyrical

“I’m not going to bid on that RFP because I don’t have a perfect team in place.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Perfect is the Enemy of Good Enough.

RFP 208
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How B2B influencer marketing will grow your brand

Sprout Social

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers.

B2B 119
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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Be a Part of Something.

Content 129
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. This post didn’t seem to fit with your ethos, but it did prompt me to buy “the new community rules&# on kindle. It happens in religious communities too. What do I do? You usually do.

Products 267
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? They’re strategic, too. Very little.