Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Lead by example and let your agency’s social strategy shine through. .

Social Media 109

Social Media Strategy Case Study RFP 109

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Joe Chernov from Eloqua said to me when I interviewed him for a Webinar I did once, he said the lead form is the enemy of spread, and he’s exactly right. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Joe Chernov from Eloqua said to me when I interviewed him for a Webinar I did once, he said the lead form is the enemy of spread, and he’s exactly right. They’re strategic, too.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I accept every friendship on LinkedIn (though I’m starting to feel that I shouldn’t!), What do I do?

Products 267

Products Consultant Price Social Media 267