Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour).

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

Products 267

Products Consultant Price Social Media 267