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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Each of those agencies has a slightly different recipe for how they handle themselves in content marketing. BlissPR is all B2B, and heavily blog-focused. White papers.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

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