Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. Position your agency as a leader.

Social Media 111

Social Media Strategy Case Study RFP 111

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. BlissPR is all B2B, and heavily blog-focused. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? They’re strategic, too. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? They’re strategic, too. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I’m really happy to hear that you’re rocking in your Community Manager shoes! What do I do?

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Strategy RFP Social CRM 115