Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Cerveza Victoria USA is aware of this. upturn across the brand’s whole product portfolio.

Brands 130

Brands Facebook Influencer Campaign 130

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Rebekah Radice

NOVEMBER 24, 2017

You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Your next step is outreach.

Hashtag 138

Hashtag Influencer Trends Industry 138

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5%

Conversation 111

Conversation How To Review Influencer 111

Rebekah Radice

NOVEMBER 24, 2017

You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Your next step is outreach.

Hashtag 60

Hashtag Influencer Trends Industry 60