Remove Communities Remove Handbook Remove LinkedIn Remove Metrics
article thumbnail

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Instead, they want to connect. Tweet This!

Review 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

article thumbnail

The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

article thumbnail

The ultimate guide to social recruiting

Sprout Social

49% of professionals follow companies on social media to stay aware of job opportunities ( LinkedIn ). 49% of professionals follow companies on social media to stay aware of job opportunities ( LinkedIn ). Nearly 40 million people search for jobs on LinkedIn each week ( LinkedIn ). LinkedIn Advanced People Search.

article thumbnail

Brand identity: the ultimate guide to building a memorable brand

Sprout Social

This handbook ensures consistency and on-branded messaging across every network. You can 100% tie your social branding efforts to metrics and KPIs. These are even showcased by the company’s employees in their LinkedIn avatars. Not to mention grow your brand’s community and get in front of new audiences.

Brands 124