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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

Vocus 184
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Being a valued member of the community is key to a long-term, successful social strategy. Integrating social media into your online marketing mix can be a lot like the first day of school. Make Sure to Make Friends.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams. adamsconsulting.

Twitter 279
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 160
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?