Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Direct Marketing Observations
APRIL 27, 2010
Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Validation.
Waxing UnLyrical
NOVEMBER 7, 2011
I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. You need to reach people to get them to do something?
Waxing UnLyrical
DECEMBER 13, 2010
perhaps the Washington Post should have sent out a flash mob alert. Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards.
Mindjumpers
JULY 8, 2010
Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.
Direct Marketing Observations
JANUARY 6, 2010
Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 2) As my side Twitter project Hashtagsocialmedia.com continues to build momentum, someone asked if there were a way to follow everyone who had participated in the Tweetchat. A Google doc that lists all of the known Twitter chats.
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