Communities Flash Mob Groups Twitter 
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Direct Marketing Observations
APRIL 27, 2010
Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Validation.
Mindjumpers
JULY 8, 2010
2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.
Waxing UnLyrical
DECEMBER 13, 2010
perhaps the Washington Post should have sent out a flash mob alert. Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! It remained a small group and was a lot of fun! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Justin Levy
JANUARY 20, 2010
Think that would cause a group of people to gather ’round the vending machine? Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. link] This comment was originally posted on Twitter [link] donna_de Ear-to-ear!
Laurel Papworth
AUGUST 3, 2010
Bookmark This: If youre new here, you may want to subscribe to my RSS feed , follow me on Twitter SilkCharm or get these blog posts in email when you want! That’s how it works. You get a new government and a new archive of information. By the way quick question: have you ever had a politician respond on your blog with a comment?
Laurel Papworth
OCTOBER 1, 2011
In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!
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