Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
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Ari Herzog
AUGUST 2, 2011
The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Related articles you may enjoy: How Video Can Replace Student Textbooks.
Direct Marketing Observations
APRIL 27, 2010
Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.
Waxing UnLyrical
NOVEMBER 7, 2011
I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. You need to reach people to get them to do something?
Mindjumpers
JULY 8, 2010
Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.
Waxing UnLyrical
DECEMBER 13, 2010
perhaps the Washington Post should have sent out a flash mob alert. Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. I’m going to be one of what I suspect will be at least 100 people singing Christmas carols and holiday songs as folks wend their way home after work.
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