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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You grew up with Twitter and watched it pass on; 19. You are waiting, and quite ready, for a flash mob to break out at a moment’s notice; and 32. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16. The phrase “ 16% organic reach ” makes you nostalgic; 17.

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What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Snarky comment on Twitter=need for validation. It’s amazing that I can be so immersed in it and not really see what is going on. Crowds applause-that validates.

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Mera Bharat Mahaan, or, Thoughts on India’s Independence Day

Waxing UnLyrical

And though no one may cop to it, I’m convinced the whole flash mob thing was dreamed up by someone inspired by the epic song-and-dance sequence in typical Hindi films. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. It has female infanticide.

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It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. And if, on Twitter, you follow a lot of people in the nonprofit/social media spheres, I suspect you will see your stream overrun by the #Give2Max hashtag. And on Nov. It’s going to be an interesting day.

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From flash mobs to toast mobs?

The Way of the Web

The phone itself is HTC’s latest handset with the HTC Sense implementation of Android, a Friend Stream to check Facebook, Flickr and Twitter at the same time, and caller ID which includes the Facebook status of the caller and other details (Something increasingly useful). There’s more detail on the HTC Wildfire, here.