Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Direct Marketing Observations

APRIL 27, 2010

But it took a post from the The Next Great Generation to open my eyes to what we are really talking about here and what really drives participation in social networks. Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Mindjumpers

JULY 8, 2010

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

Journal 111

Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236