Cab Drivers as Word-of-Mouth Marketers?
The Marketing Blog
FEBRUARY 5, 2008
I think it would make some sense if the drivers can understand the purpose of these websites like mapmyindia, routeguru and even burrp.com by helping the travellers to connect their real needs with these city-centric portals. Be wise enough before shortlisting on your list. That’s also applicable to Auto-Drivers.
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