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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Social Media Is CRM

Social Media Network Marketing

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

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Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Unported License.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." If that werent distressing enough, he confided that he was concerned that some of those giant repositories were accessible to everyone in the firm, and could we pleased restrict access to these to tax practitioners only? New Society. ·

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." If that werent distressing enough, he confided that he was concerned that some of those giant repositories were accessible to everyone in the firm, and could we pleased restrict access to these to tax practitioners only? New Society. ·

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Use these measures to objectively evaluate information adequacy, quality, and overload, and recommend changes to tools, repositories, and processes.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.