Communities Cost Focus Group Statistics 
Kikolani
JUNE 27, 2013
For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
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Kikolani
JANUARY 26, 2010
Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Landing Pages – sending clients to unique landing pages depending on source. Exclusive Products – offering exclusive products to a particular channel.
Webbiquity SMM
MARCH 29, 2022
It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Add relevant links and statistics to enhance your answers. Attract new clients.
Convince & Convert
APRIL 1, 2010
It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.
Writtent Blog
OCTOBER 1, 2013
We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.
Convince & Convert
MARCH 3, 2010
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.
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