Communities, Company, Radian6 and Sentiment

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

SEPTEMBER 26, 2012

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement.

Radian6

Radian6 Social Media Engagement Marketing

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics

Analytics Radian6 Eventful Sentiment

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign

Campaign Social Media Radian6 Disqus

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

JANUARY 26, 2010

Most natural links generally are linked to your website or company name. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Listen and join the dialogue with Radian6. Best links are from trusted sites with proper anchor text.

ROI

ROI Social Media SEO Tips

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. In other words, how accurate does it need to be?

Social Media

Social Media Radian6 Strategy SM2

Social media metrics, a video review

Jeff Esposito

AUGUST 3, 2010

My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. Have you seen the Radian6 eBook on metrics? Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest.

Metrics

Metrics Review Social Media Video

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media

Social Media B2B Strategy Consultant

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6

Radian6 Training Communities Conversation

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote.

Upcoming

Upcoming Project News Social Media

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions

Questions Social Media Consultant Education

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

SEPTEMBER 19, 2009

On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account.

Social Media

Social Media Sysomos Privacy Radian6

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media

Social Media Marketing Consultant Communities

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review

Review Tools Social Media Klout

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. You're right on about Twitter being only one of the channels for communication on the social web. Don’t get me wrong. What’s Happening?

Social Media

Social Media Strategy Foursquare Social CRM

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. It comes back.

Social Media

Social Media Brands Technorati RSS

Social Media Informer

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

Understanding the Nature of an Event Using Social Analytics

Trending Sources

Using Social Media in an Awareness Campaign | Shuaism

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Social media metrics, a video review

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Pros 29 – Lauren Vargas, Aetna

It's Time for Real-Time

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

McLuhan, Socrates and Edith Wharton On Social Media

What Traits Define a Social Media Marketer?

38+ Cool Social Media and Web Tools and Reviews

Convince and Convert Blog: Social Media Strategy and Social Media.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

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