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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

Brands 133
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. And like last year, I have a gift for you. Every year, I read hundreds (thousands?) Read this Mashable guide.

Marketing 265
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

If you want great beginner social media content behind a pay wall, check out Exploring Social Media , a project I am working on with Jason Falls and some other great minds.) It’s what I do (among other projects). I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen!

Products 267
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Smashing Magazine ), among other things. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Read a lot. Search marketing?

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

thanks, tamar. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. t vài cách ?? ng Fans th?c link] Reply megan December 1, 2009 at 11:52 am awesome tip. i’m trying this out today.

Facebook 279
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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. is a post written by Tamar Weinberg. ]. Photos by Shutterstock. [

Airlines 196