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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Plus, everyone is competing for attention. What spawned the era of social entertainment?

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. Build community β€œIt’s hard to get new customers in this market,” says Dietrich.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mindβ€”whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. It's not about building you. 10 strategies and Tips to Participate and Engage Your Audience.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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Brand Value in the Age of Digital-First Experiences

Pixlee

billion internet users, businesses need to have a strong online presence if they hope to compete. Brands must be able to communicate with their customers in a tactful and agile way. It adds personalization to the customer experience and helps you build a community around your brand. Next-Level Digital Communities.

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