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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Here are the top ones: 1. Email Collection.

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How to come up with social media content using feedback from your silent fans

Sprout Social

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Focus on creating content with relevant keywords , take part in trending conversations, and watch engagement and conversion grow. However, these engagements paint an incomplete picture.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? However, they do not comment on our Facebook posts. I didn’t need to buy into the fake Instagram followers, fake comments or engagement. Their answer simply means they are not likely to engage, comment or share the content with their friends publicly on Facebook.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Tweet About Relevant Trends. Trends always result in a spike of interest whether it’s a blog post or a Tweet. I use BuzzSumo’s “Trending Content” feature to spot some interesting trends to cover in a blog post and then Tweet it.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencer and Trend Analysis – Figure out who the key influencers are who you need to connect with and track trends. This is usually the majority of your audience.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

Do you message each other, or leave comments? That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too.

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