yMarketingMatters

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Does My Business Need to be on Twitter?

yMarketingMatters

It has become a rich source of fresh information that keeps you updated with your industry, customers, and competitors. It provides great information sources via links shared in tweets. Keep your character counts above 70 and below 100, as it it gives you more room for the @username, RT and comments…and gets 17% more engagement.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Invest in creating fabulous, exciting, sincere, authentic copy with images and video that will cause people to interact, comment and share. ? Here are 7 tips you can do to improve your chances of your followers organically seeing your posts in the News Feed: #1 Create content that stimulates conversation – meaning comments between fans.

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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

The information, text, phone number or image is cut off and does not look professional. As always, please leave your comments or questions below! Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. Did you know: 95.1%

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How to Use Facebook for your Business to Get Results

yMarketingMatters

Remember that your Page needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Photos and images are more likely to be Liked and Shared by Fans, while text updates are more likely to get Fan Comments. Check out more information on these statistics here.

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Top Benefits of Using Social Media for Business

yMarketingMatters

REMEMBER… …Keep your content entertaining and informative. As always, please leave your comments or questions below! Engage 1-on-1 with your audience AKA direct access to customers! By consistently posting on social media you see these results. Content that engages, helps, educates and delights your audience is key.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Driving traffic to your website from social media also gives you an opportunity to capture lead information, like emails, cell phone numbers, etc. Referrals.

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

But with today’s over saturation of information, is Reach enough? Facebook defines engagement as including all clicks, not only comments, likes and shares. So you can generate more credibility for your product or business if your posts are liked, shared or commented on by your fans.