Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. There is no doubt that social media, when done right, is a time suck.

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Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Facebook starts testing nested comments, sound notifications | Digital Trends. Gartner: Fake social media reviews. 5 Ways to Implement Social Media in the Office.

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Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

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Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) nBA Pulse Dashboard.

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Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media. Such is life.

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Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. You can see my blog posts have a strong focus on ‘users’, updates and comments. Related posts: Using social media for research: Social Capital 2012.

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Analysis Wikipedia Social Capital Sentiment 335