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How to Work With the TikTok Algorithm in 2023

Buffer Social

But how does this curation work? Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. Engage with your followers, respond to their comments, and collaborate with fellow creators.

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How to Go Viral on TikTok: 9 Pro Tips

Hootsuite

Like any social media algorithm, TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with. When you post a video, the app surfaces it on a small curated group of users’ FYP. Hashtags are your friend. Hashtags are one of the TikTok algorithm’s ranking signals.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. Leveraging collaborations with celebrities and star athletes For the 1936 Summer Olympics, Adolf Dassler and his brother drove from their hometown Bavaria to Berlin to convince sprinter Jesse Owens to use their handmade spiked shoes.

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How To Search on TikTok for Just About Anything

Hootsuite

If you’ve never even wondered how to search on TikTok, that’s fair: Depending on what the algorithm curates, you may be distracted by funny fails, dance routines, cute dog videos, and wacky mirror effects on your For You page. TikTok filters change the color balance of what you’re filming. Get on the For You Page.

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5 YouTube features to use to boost engagement

Sprout Social

Hashtag searches. Similar to Twitter, hashtags are searchable on YouTube. This is a powerful tool for competitor research, to identify hashtags you should use and to inspire ideas. Search hashtags by typing a hashtag into the search bar and hitting enter. You can also search hashtags directly from videos.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. The brand then curates and posts the best ones on its social channels. Red Bull collaborates with extreme sports athletes and organizes various competitive events.

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A Quick Guide to Using TikTok For Business

Later

It’s a fun platform where you can highlight a less curated version of your brand, experiment with video, and drive traffic to your site. It can also be helpful to explore the Discovery tab and follow hashtags to see what other businesses (including your competitors) are doing. And the hashtag has over 8 billion views!

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