Collaboration Cost Lijit Marketing 
Techipedia: Tamar Weinberg
JULY 15, 2009
You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1?
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!
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Buzz Marketing for Technology
JUNE 27, 2008
Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Lijit Search. OK, maybe I was being a bit dramatic for effect, but the point is valid. Categories.
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. In other words, if I connect with you on LinkedIn, I didn’t invite you to send me spam. What do you choose?
Convince & Convert
SEPTEMBER 20, 2010
Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.
Convince & Convert
SEPTEMBER 14, 2010
As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.
Convince & Convert
SEPTEMBER 21, 2010
As Charlene Li said recently, social media trades media cost for labor cost. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.
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