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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

For our Content team, in particular, we’re four people spread out across three timezones. The nature of our overlap and flexible work schedules means we need to stay even more organized, on top of what is being published and when, and keep all the most important information in one space. Enter our content calendar.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Relationship management is central to everything a social media consultant does.

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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Getting teams to collaborate and find synergies between different channels can save money. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

Marketing 132
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). For this reason, many large organizations have a clear preference for Marketo. Just like a skillful soldier, it’s agile, adaptable and knows how to collaborate with others (via integrations) to get the job done. Employee Advocacy. Integrations available with Oktopost and others.

Hubspot 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Google Docs is free, easy-to-use, and designed for collaborative editing. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ. Google Docs. image credit: Shareaholic. WordPress Editorial Calendar.

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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Set up an organization page on an existing popular social network to connect with others. Collaboration. Can you make time to learn a new system to save time?