Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront? But only 0.2
Buzz Marketing for Technology
JUNE 5, 2013
These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.
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Buzz Marketing for Technology
MARCH 30, 2010
In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Not any more ….
Buzz Marketing for Technology
SEPTEMBER 26, 2012
An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind. Test: Campaign effectiveness in terms of user receptivity by various demographics—age, location, interests—to gauge interest from potential untapped markets.
Buzz Marketing for Technology
MARCH 23, 2010
Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Social Media is not a campaign it’s a commitment! Every Industry! Improving the customer experience is never a bad idea and better yet it pays off!
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