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The History of Social Media in 33 Key Moments

Hootsuite

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. This moment essentially marked the beginning of social media influencers.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app. Tumblr – 642 million MUVs. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. YouTube – 1.9 billion MAUs.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. ” And 37% of buyers have consumed b2b content using a mobile device.

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.

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