article thumbnail

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. I am so excited about our new campaign Work It Out @JCWI_UK.

article thumbnail

5 stats brands need to know to engage Irish & UK consumers

Sprout Social

For Ireland and UK-based marketers trying to engage with their target audience, an effective social strategy calls for putting customer preferences at the center of their social strategy. To encourage engagement, marketers should consider creating posts and media that inspire an emotional response out of their audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. Before using a new hashtag, determine your goal (example: increased engagement).

Hashtag 119
article thumbnail

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. Increased engagement with your followers. Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. Your brand can do a lot more.

Hashtag 145
article thumbnail

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

In addition, the strategy of using data businesses already have about their customers allows them a way to engage with customers at the right moment along the customer journey and enhance the customer experience—think of a retailer targeting their high-valued customers with an exclusive offer through programmatic media buying.

article thumbnail

Horizontal Marketing

Twist Image

As if, suddenly, the employees within the organization will no longer be connected to one another and no longer engaged on a smartphone or tablet (meaning they are not only hyper-connected but completely untethered). We still do (think about banks, cable companies, airlines, telecommunications and a few others).

Marketing 109
article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Engage sincerely with each and every person as though they were your friends. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. Cell phones subscriptions will top 5 billion globally before 2011 (Source: International Telecommunication Union).

Trends 279