The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5
The Realtime Report
JULY 19, 2012
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.
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The Realtime Report
JANUARY 8, 2013
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. The brand asked for entries from Oct.
The Realtime Report
JANUARY 16, 2013
Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?
The Realtime Report
OCTOBER 4, 2012
The campaign launched this past Monday (October 2) and will run until the end of December 2012. Du Toit-Hembold believes the campaign “will give thousands of people a chance to do a virtual ‘test drive’ of a trip to Cape Town in a really engaging way, and it should whet appetites around the world resulting in more arrivals for Cape Town.”.
The Realtime Report
JANUARY 14, 2013
For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer. Despite this potential gap between campaign style and target audience, CBS is taking social TV to a new level by giving the audience power to shape the plot.
The Realtime Report
JANUARY 8, 2013
Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.
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