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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. The same if you cut your CPC or Cost Per Add to Cart in half. Be careful.

Metrics 167
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Marketing Campaigns That Convert

Koka Sexton

Providing product or service, you need to meet the needs of your target audience , to identify customer pain point and to offer th e best tackling for these issues. All this requires a marketing campaign. Really successful campaigns tend to be well-thought-out. You might be a good tactician, but it doesn’t work in long running.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

These metrics may be results from paid social campaigns and organic efforts that, together, create a fuller picture of where you’re getting returns and where you’re not. Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. For example, let’s say your goal is to boost product sales by 20%.

ROI 136
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Many moons ago, prior to starting my social media agency Contentworks , I worked as a social media manager for a large financial institution. This is how your boss will be thinking so you need to work with that. Establish CPC to Prove Social ROI. To find out, just log into your ads panel and look at your recent campaigns.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Many moons ago, prior to starting my social media agency Contentworks , I worked as a social media manager for a large financial institution. This is how your boss will be thinking so you need to work with that. Establish CPC to Prove Social ROI. To find out, just log into your ads panel and look at your recent campaigns.

ROI 108
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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. This ecommerce furniture outfit often shares user-generated content about their products out in the wild. Well, it depends on your overarching goals.

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How To Get More Share of Voice on Social Media

Hootsuite

Or turn up in more conversations related to products you sell? In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Campaign effectiveness. If your share increases after running a campaign, you likely hit the right mark with your audience.