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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If you cut that CPM down to $25, your Cost Per Desired Action would be $5, right?

Metrics 162
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. It’s what you strive to beat with each new campaign. What does CTR mean?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 192
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Don’t Let Facebook Do Your Bidding.

Campaign 152
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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290