Jeff Esposito

JANUARY 14, 2013

Social Recruiting – How many candidates were hired via social media and how much this reduced recruiting costs. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Someone has to make the change, why not lead the charge?

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Nokia used this technique during their Somebody Else’s Phone campaign. Nokia used this technique during their Somebody Else’s Phone campaign.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

AUGUST 8, 2012

I’ve yet to be engaged in a media relations campaign when a reporter doesn’t ask for “the press release.” Costs for audio-visual, technical and signage requirements can give you sticker shock. The Press Conference To be sure, press conferences can be an expensive proposition.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

OCTOBER 26, 2012

Kind of scary how it could cost so little to make a phishing scheme…. Two Awesome Examples of Promotional Campaigns Done Right – great read on promotions that don’t suck from my buddy Danny Brown. 99 LIFE HACKS TO MAKE YOUR LIFE EASIER! –

Sports 33

Sports Cost Campaign Examples 33

Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

SEPTEMBER 22, 2010

Sure a law firm can afford that ad space much easier than the self-service dog spa…so how does that dog spa owner get any valuable and cost-effective outreach? Well…obviously an integrated campaign is most effective, but I’m certainly biased. Where is the legitimacy? Public relations!

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand?

Posterous 32

Posterous Creative Commons Disqus Applications 32