article thumbnail

The Benefits of Offline Marketing

Kikolani

The nice part is that while you can send out the same postcard, letter, or catalog to everyone on your database, some direct mail services also let you target different messages in your direct mail campaign based on the information in your database. Conferences. Have you ever attended a free seminar or paid conference?

Marketing 154
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I’m trying to understand how such a great campaign could have a foundation that is so unstable. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Also – how long will this self-serving mea culpa campaign fad last? link] Jan_B @jaybaer is on a roll this week!

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Now, she is employed as the conference director of Blog World Expo and has released her first book, Online Community Management for Dummies. At the time of writing, they have reached double their target for their kickstarter campaign and still have a week to go. In 2012, she’ll be just as busy.

Blogger 53
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

article thumbnail

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. million members, and I’ve asked her to contribute her thoughts as she’s gathered from Facebook’s message boards and discussions.

Facebook 277
article thumbnail

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Forums Message boards are really the first internet form of social media, after IRC. I enjoy the conferences solely because of the differing opinions. Do all these things and blogging will be really rewarding for you. i am not sure if other people would agree, but, in my eyes, the internet is one big social media platform.