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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

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How To Promote Your Content Through Social Ads Effectively

Kikolani

Your website or blog is the most important piece of the puzzle in online marketing. You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). Before starting your ad campaign, you need something to promote. Your Online Home Is Your Castle.

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. The lower barrier to entry make it possible for any business to compete. Marketers spent more than $8.3

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

This guest post is by Ryan Barton of The Smart Marketing Blog. That’s wonderful!&# “Oh my God, I’d die for those shoes.&# “I love that movie, and it’s on sale! .&# “My New Year’s resolution was to focus on marketing, so this is perfect!” I’m always up for some good marketing insight!!,”

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How to master the 3 pillars of brand reputation management

Sprout Social

Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Ninety percent of marketers agree social data helps them stay ahead of the competition. Your brand reputation doesn’t live in a marketing vacuum.