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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Focus groups just can’t compete with situations like this.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. Take Airbnb. So how can you make sense of it all?

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? Takeaways*. Let one power the other, and vice versa.

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How To Promote Your Content Through Social Ads Effectively

Kikolani

You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. Your Online Home Is Your Castle. Target Audience. #1.

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. What’s in it for them?

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How to master the 3 pillars of brand reputation management

Sprout Social

Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Now, word of mouth can travel in the blink of an eye.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations.

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