Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus on understanding their needs, preferences, and perceptions related to your products or services. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

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Twitter Survey Trends Hashtag 141

Sprout Social

SEPTEMBER 15, 2021

Conversations around fall flavors spiked significantly on the day Starbucks unveiled its fall menu and again on September 1. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes.

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Apple Marketing Meme Sentiment 125

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. Take Airbnb. This should include not only quantity metrics (i.e.,

Social Media 78

Social Media Sentiment Metrics Data 78

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

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Hashtag Marketing Focus Group Conversation 128

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If you’re speaking to only one group, you’re excluding countless others.

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Campaign Marketing Authentication Loyalty 135

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution. Active discovery happens on social.

Social Media 111

Social Media Team Focus Group Loyalty 111

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. May the Force first-party data be with you. What is dark social?

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HootSuite URL Analytics Forums 120

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. We were able to tap into the thousands of conversations they’d collectively had with our prospects and customers to understand what was motivating them to buy Sprout or why they were choosing not to.

Brands 126

Brands Team Industry Research 126

Janet Fouts

DECEMBER 12, 2014

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 102

Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. With the right tool, you can synthesize those conversations into actionable brand health insights.

Survey 92

Survey Brands Sentiment Template 92

Convince & Convert

APRIL 23, 2015

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Continue the conversation on our Facebook or Google+ pages.

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

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Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Lead-capture/conversion form – Make sure your form is well-designed and easy to complete on any device.

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Crowdsourcing Exercises Focus Group Forums 60

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Conversely, you want them to retain interest by posting less often. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. The best way to get to know your audience is with thorough research.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Kikolani

AUGUST 18, 2015

You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). If your ad gets comments, you should answer them to create a conversation and get curious users to see what is going on in there as well. Your Online Home Is Your Castle. Target Audience. #1.

Content 60

Content How To Reddit Campaign 60

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? Takeaways*. Let one power the other, and vice versa.

Data 60

Data Focus Group Compete Twitter 60

Convince & Convert

APRIL 9, 2015

In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. In the globalized village, social media is Earth’s biggest focus group. Continue the conversation on our Facebook or Google+ pages. People post their emotions, thoughts, and opinions.

Data 60

Data Analysis Banking Analytics 60

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

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Research Social Media Marketing Retail 265

Social Media Network Marketing

OCTOBER 15, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. What are your thoughts? Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

DECEMBER 21, 2023

Similarly, analyzing conversations customers are having about your competitors can surface pain points they face thanks with their offerings. Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. Uncomfortable moments are inevitable, but one thing you can count on?

Analysis 105

Analysis Products How To Price 105

Social Media Strategery

APRIL 14, 2013

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. disclaimer: my agency created this campaign ). disclaimer: my agency created this campaign ). Your history.

Conversation 139

Conversation Brands Meme Social Media 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 13, 2020

To figure out where you stand on the positive/negative spectrum, you need to analyze these conversions. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Over the course of the campaign, Translink’s social sentiment increased 5 percent.

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

JANUARY 30, 2011

As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. That’s what focus groups have become, haven’t they? “Do Then that’s your focus: what people want.

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

MARCH 15, 2022

Unforeseen events can put local businesses at the center of national conversations. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Now, word of mouth can travel in the blink of an eye.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

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Data Social Media Metrics Analytics 132