Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. Finding and building relationships with key influencers is the key to the ROI of content marketing. Twitter for companies. At Thornley Fallis we believe tracking resonance makes more sense. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 23, 2018

You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice. This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign.

eBook 69

eBook Social Media Consultant Skills 69