Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

MARCH 23, 2010

3) Companies with good customer experiences have less customer defecting and are more profitable – this time Forrester detailed the revenue side of a good experience to find that good customer experiences equated to higher revenues and less defections – ALWAYS! Social Media is not a campaign it’s a commitment!

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. A brilliantly phrased question from which comes the answer – 3 to 5 times. Share this on Reddit.

B2B 252

B2B Content Press Release Marketing 252